Proudly serving restaurants, food service distributors, and suppliers for over 100 years — and open to the public at our retail store for daily fresh baked goods.
Fresh daily
Since our start in 1920, Superior Baking Company Inc.’s commitment to excellence has remained unchanged. Today, 4 generations later, our high-quality baked breads and service remain as invaluable a part of our day-to-day operations as when we started. What has changed is our increasing ability to serve more and more customers.
Our factory and retail store are both located in Brockton, MA, but have been conveniently serving the entire Northeast for over 100 years. We operate out of a large 16,000 square foot factory and have the capacity to honor large orders and custom requests. With decades of baking expertise and a modernized production facility, it is now possible for everyone to enjoy the taste and aroma that is unmistakably SUPERIOR!
Since 1920, we have always placed emphasis on using only the best ingredients in our recipes to produce the best baked bread and rolls. We offer a variety of delicious hearth baked breads — from classic favorites to bold new flavors, there’s something for everyone to enjoy.
Contact us to discuss why you should use Superior bread. Restaurants, sandwich shops, markets and more.
508-586-6601Call to place your order today! Press option 1 when you call to reach ordering.
508-586-6601 · Opt. 1Stop into our retail store today for daily fresh baked goods to take home!
DirectionsSuperior Baking Company Inc. uses only the finest ingredients in each and every one of our products. All of our baked goods are filled with quality ingredients, tradition, love and attention to detail.
In addition to the selection below, we can supply your company with custom orders. We offer any and all American and Italian bread products. Give us a call to discuss your custom order and company needs today.

Among the oldest of our hearth style baked varieties, these hand crafted breads are created the same way now as they were over 100 years ago! Try them oven heated and serve hand sliced in a bread basket, or to complement a salad bar. With or without butter, they are truly delectable.
Storage: Freezer. Service: Thaw and serve, or for best results, delicately brush with garlic butter and lightly bake in a preheated oven at 400 degrees for 4-5 minutes.
A renaissance has taken place in the baking industry and these items lead the way. These bread varieties are authentic old world breads. They are hard crusted and made with a hint of Treviatta sour. Serve to complement a soup or hearty stew or as a tantalizing bruschetta.
Storage: Freezer. Service: Thaw and serve, or for best results lightly bake in a preheated oven at 400 degrees for 4-5 minutes.
These ryes are often recognized for their full bodied tastes and aroma. Hearty enough to complement the largest portions, they will accentuate that New York deli ham and cheese or grilled Reuben.
Storage: Freezer. Service: Thaw and serve.
The mini French rolls and sour dough rolls are the perfect complement to your soup and dinner salad. Hot from the oven they can’t be resisted. If speed in preparation is what you seek, then our white, wheat and egg varieties are for you — light in texture, sweet to the palate and in need only of a warming to be ready to serve. A bread basket favorite.
Storage: Freezer. Service: Par baked rolls — lightly bake in a preheated oven at 400 degrees for 4-5 minutes or delicately brush with garlic butter, then bake. Dinner rolls — fully thaw then serve as is, or heat rolls in a bun warmer.
Always a sandwich shop favorite, and with 8 different varieties available, we are sure to have just the one you need. If you believe big is best, our oven grinders are just what you’ve been looking for. Perfect for that Philly steak & cheese sandwich, they’ll melt in your mouth.
Storage: Freezer. Service: Thaw and serve, or for best results lightly bake in a preheated oven at 400 degrees for 1-2 minutes.
Perfect for that BBQ chicken sandwich or the ultimate burger, these roll varieties are crafted with a full bodied texture that stands up to all the works, and a flavor that speaks for itself.
Storage: Freezer. Service: Thaw and serve, or for best results lightly bake in a preheated oven at 400 degrees for 1-2 minutes.
Authentically kettle boiled and hearth baked, these bagels are truly a New York deli tradition. Serve for breakfast with cream cheese, or perhaps spice up your sandwich menu with them.
Storage: Freezer. Service: Thaw and serve.
A terrific all-purpose dough. Just let thaw at room temperature and start creating. Simply a must try.
Rye & white loaves
Bagged sub rolls
Dinner rolls
Italian bread
Oat-topped loaf
On the line
Racks of loaves
ProofingServing restaurants, food service operations, distributors, and retailers across the Northeast. Call (508) 586-6601 to request a quote or discuss your account today.

The Brockton facility serves the broader Northeast, making it a practical source for restaurants in Plymouth County, Bristol County, and surrounding Massachusetts communities.

We proudly offer our breads and rolls through your favorite distributors all over the Northeast, and at our retail shop in Brockton. If you can’t find our products in your favorite restaurant or store, give us a call and we can discuss options.
Interested in selling our products in your retail location? Want to try before you buy? We can arrange samples as well as schedule delivery for your orders.
Contact us today to partner with a trusted wholesale bakery.
508-586-6601Best homemade bread in the area! You won’t be disappointed. The staff is friendly & welcoming!— Melissa D.
Best bread eva! Try the pizza…delish! 😄— Jessica O.
The door even closed. He asked me how I was, and asked me what I was looking for. He bagged my purchase up, thanked me, and told me to have a good day. You think this would happen at all retailers, but umm, nope. Give that young man a raise.— Ross M.
The Best Bakery. We all grew up on Superior Bakery food.— Julie T.
Clean Bakery and the smell of fresh-baked bread wafts through the air the staff was very helpful— M. Mak
Best Local bakery— Paul M.
Love the bread nice and fresh and soft!— Vida J.
Best bulkie rolls anywhere— JF S.
Great fresh bread!— Elaine R.
We partner with food companies, commercial bakeries, and private label brands seeking scalable production capacity in the Northeast. Our facility is built to support long-term growth through operational strength, geographic advantage, and manufacturing flexibility.
Custom roll and bread production under your brand specifications with scalable volume support.
Manufacturing capabilities to support companies expanding distribution within the Northeast United States.
Conversations with growth focused operators evaluating long-term strategic alignment. All discussions are handled professionally and confidentially.
Why Northeast production matters: reduced transit times to high-density markets, improved freshness compared to long-distance frozen distribution, and regional production flexibility.
Begin a confidential conversationGeneral information about wholesale baking. For questions about Superior Baking Co., call (508) 586-6601.
Call 508-586-6601| Monday | 9:00 am – 3:00 pm |
| Tuesday | Closed |
| Wednesday – Friday | 9:00 am – 2:00 pm |
| Saturday | 9:00 am – 12:00 pm |
| Sunday | Closed |
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